MTN Nigeria is willing to partner with the Public Relations Consultants
Association of Nigeria (PRCAN) to grow the marketing communication sector in
Nigeria and support steps to upscale the capacity of professionals in the
industry.
Ms. Omasan Ogisi, General Manager, Corporate Affairs, of MTN Nigeria, who
received he PRCAN leadership in her office in Lagos, urged the body to however
present its case for corporate support in good time and with the required
business case.
Ogisi told the team, led by PRCAN president John Ehiguese, that MTN was
pleased to associate with the PR consultancy group, which had informed its
sponsorship of past events organised by the association.
“What you’re doing is very important and it is in the interest of
corporate bodies that communication industry groups are supported,” Ogisi said.
Responding to Ehiguese’s statement on an international conference later
in the year by PRCAN, Funso Aina, the Public Relations and Protocol Manager of
MTN Nigeria suggested that PR measurement should be one of its discussion areas.
He said the focus of PR consultancies should be more on outcomes than outputs.
In his words: “We should be looking at measurement. How are we able to
sway opinion and achieve desired outcomes that add value to the businesses we
support?”
He said that when the objectives of a campaign became clear to both the
client and its consultant, results would be easily benchmarked and professional
charges and measurements would not be in dispute.
Ehiguese said the insights provided by the MTN team were quite useful
and in tandem with PRCAN’s ongoing initiatives to upscale service offerings by
its members. “We are always interested in programmes that will earn our members
respect of corporate Nigeria in the business that we do.”
He believed that if more clients behaved like MTN by demonstrating
respect for their agencies, service delivery in the industry would be improved.
“It’s a two-way street,” he said. “If the client encourages the agencies and
gives them sense of security and confidence, they will reciprocate in like
manner.”
The PRCAN delegation included the Vice President, Muyiwa Akintunde and
Assistant Secretary General, Tampiri Irimagha-Akemu.
PRCAN’s primary objective is to promote professional reputation
management in Nigeria across both the public and private sectors. It is also
committed to maintaining professional standards and discipline among members
and providing facilities/professional capacity for the public and private
sectors to meet their PR consultancy needs.
PRCAN is the consulting arm of the Nigerian Institute of Public Relations
(NIPR) established by the NIPR by-law No. 3 of 1993. Membership is exclusively
restricted to consulting firms whose key executives must be members of NIPR and
registered to practice public relations in Nigeria.
Muyiwa Akintunde
Vice President
0 comments:
Post a Comment