Tuesday, November 17, 2015

Nigerian PR: A Positive Emerging Trend Of Trend Analyses

Thursday, November 13 was a remarkable day for me. A day in which I sat through two intriguing, research-driven presentations on emerging trends among two segments of the Nigerian society: entrepreneurs and the youth population (I understand that the new fancy word for describing them is ‘millennials’, meaning people between the ages of 18 and 34).

Sunday, November 15, 2015

LTP – The Nigerian PR Man’s Nightmare

To the uninitiated, ‘LTP’ is an acronym for ‘Let Them Pay’ which is itself a euphemism for ‘Commercial News’ or ‘News of Commercial Value’, the aberrant Nigerian practice by which corporate organizations are made to pay for radio and television news coverage of their activities.