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| Kevin Welman, MD FleishmanHillard South Africa with John Ehiguese, CEO, Mediacraft |
FleishmanHillard South Africa, the world’s most complete
global communications firm, specializing in public relations, public affairs,
marketing, paid media, and transmedia and social content, has announced the expansion of the firm’s offering in Africa
through a newly concluded affiliation agreement with Mediacraft Associates in
Nigeria.
Mediacraft Associates is one of the leading full-service
public relations firms in Nigeria, with a track record of working for high
profile clients, and a culture of high ethical and professional standards. The
official affiliation between the two companies is the outcome of a rigorous
selection process that involved an exchange of visits by both agencies, and the joint execution of projects.
Kevin Welman, Managing Director of FleishmanHillard South
Africa said: “FleishmanHillard, as a global firm, has had a foothold in Africa
for decades. We are proud of our long-standing culture of excellent client
service and innovation in communications. We go where our clients need us. With
the increasing market demand for public relations services in Nigeria from our
current and potential clients, we have spent a considerable amount of time and
resources to ensure that we find an affiliate in Nigeria that shares our values
and dedication to global best practices. We look forward to a long and fruitful
affiliation with Mediacraft as we aim to service our clients even better”.
The affiliation provides FleishmanHillard and its clients
with a gateway to the opportunities in
the huge Nigerian market, which has seen robust growth over the past decade
and is currently rated as the biggest economy in Africa, with a GDP of over
$500 billion.
John Ehiguese, CEO of Mediacraft, said: “The Mediacraft team and myself are very
excited at the signing of this affiliation agreement with FleishmanHillard. We
appreciate the pedigree and track record of FleishmanHillard globally, and
particularly in South Africa, and are proud to be associated with this
enviable organization in such a practical way.”
The partnership will include training and
capacity building from FleishmanHillard for the Mediacraft team and exposure to
the former’s global network of communications consultants and experts. The two
companies will also focus on new business opportunities.
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