The ‘World PR
Report’ is published annually by The Holmes Report, in collaboration with the
International Communications Consultancy Organization (ICCO). It is arguably
the most credible and comprehensive report on the global PR industry.
Every edition of
this Report contains a Global Ranking of the Top 250 PR agencies in the world,
ranked by fee incomes.
In the over ten
years that The World PR Report has been published, not once has any Nigeria PR
firm featured among the global Top 250 agencies. For a country that prides
itself as the leading black country in the world, with Africa’s largest
economy, this is not acceptable. Regardless of our national challenges I am
persuaded that Nigeria does deserve a place in the global PR map. Our
collective potential and ability is not in doubt.
To do this, we need
to raise the standard of practice, instill confidence in our practitioners and
grow the business, so that PR as a profession can earn the respect and acclaim –
not to mention money - which it commands in other climes. As someone who
practices and earns a living from PR, and a proud professional at that, I am
resolutely committed to pursuing this cause.
I am offering
myself for election to the position of President of the Public Relations
Consultants Association of Nigeria (PRCAN) because I see it as one platform to
contribute my quota to growing and strengthening the PR profession in Nigeria.
My credentials
for embarking on this quest are unassailable: I am a fully qualified, full-time
PR professional of many years standing, and Founder/CEO of a thriving PR
consultancy, Mediacraft Associates, which has been in business consistently for
over 11 years. I possess the experience,
passion, drive and will to make a difference.
And I have but a
single agenda: to do my very best to plant Nigerian PR firmly on the global
stage within the next two years – and for all the right reasons.
Together we can
- will – make this happen.
Thank you, and
God bless.
John E. Ehiguese
CEO, Mediacraft Associates
November 4, 2014
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