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L-R: President of Public Relations Consultants
Association of Nigeria (PRCAN), Mr John Ehiguese; Lagos State Commissioner for
Information and Strategy, Mr Steve Ayorinde; and Dr Rotimi Oladele, at the
commissioning of PRCAN secretariat in Ikeja, Lagos
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The Lagos State Government has congratulated the Public
Relations Consultants Association of Nigeria (PRCAN) and other sectorial groups
in the marketing communications industry for the synergy among them.
Lagos State Commissioner for Information and Strategy, Mr
Steve Ayorinde, who was the special guest at the commissioning of PRCAN
national secretariat in Ikeja, Lagos at the weekend, said the integration and
cooperation among the bodies would further deepen professionalism in the
industry to the greater benefit of the society.
Ayorinde said: “What can I say today than to congratulate
PRCAN? Everyone here is a friend or colleague. One of the great things that one
can hope to accomplish as an association is to have integrity, unity and focus.
I am glad that you (PRCAN) now have a place called home, though we are not
there yet; but this is close to home; and I believe at no time, you will soon
have a permanent place you can call your home. The state government is proud of
you and we wish you all the very best.”
Ayorinde explained some of the policy directions of the
Lagos State Government in the areas of infrastructural development, improving
quality of lives and keeping Lagos safe and clean.
The landmark event marked the first time the association,
founded in 1982, will be having a place of its own. The umbrella body of Public
Relations consultancy firms operating in Nigeria had
operated from various locations over the decades but never before now had its
own Secretariat.
PRCAN President, Mr John Ehiguese, explained that the occasion
underscored the association’s resolve to strengthen the PR profession in the
country and also portray serious-mindedness to national and international
communities.
His words: “This epoch
event is in fulfilment of one of the cardinal agenda we made when my executive committee
members were sworn in 2014, to provide a secretariat for PRCAN. We are happy to
finally be able to deliver on that promise. This morning, we paid a courtesy
visit to the Office of the Special Adviser on Media and Publicity to President
Muhammadu Buhari, and we were well received by Mr Femi Adesina and the Senior
Special Assistant to the President on Media and Publicity, Mallam Garba Shehu.
All these are in our efforts at opening frontiers of growth, engendering equity
and positioning the association as a serious-minded professional body that
seeks to strengthen standards in the professional practice of public relations
in Nigeria.”
The various groups were led by the Nigerian Institute of
Public Relations (NIPR) whose president, Dr Rotimi Oladele, was the Chief Host.
Dr Oladele
commended the leadership and members of PRCAN for the ground-breaking
development and sought for more collaboration between the association and NIPR,
as well as collaboration among the groups in the marketing communications sector.
Other guests at the occasion who
applauded the renewed efforts of PRCAN at growing the PR practice were: Mr Yomi
Badejo-Okusanya, Secretary General of African Public Relations Association
(APRA); Mr Kelechi Nwosu, President of Association of Advertising Agencies of
Nigeria (AAAN); Mr Wole Olagundoye ,Vice President of Experiential Marketers
Association of Nigeria (EXMAN); Mr Babatunde Adedoyin, President of Outdoor
Advertising Association of Nigeria (OAAN); Mr Ehi Adzufeh, Executive Secretary
of Media Independent Practitioners Association of Nigeria (MIPAN); Mr Goddie
Ofose, Chairman of Brand Journalists Association of Nigeria; as well as leaders
of other related sectorial groups in the country, PRCAN members and their friends.
The various
sectoral groups pledged their support for PRCAN in further developing the
secretariat, while Badejo-Okusanya promised more facilities at the office in honour of the
pioneer PRCAN President, the Late Chief Toye Ogunnorin.
PRCAN, the umbrella
body of Public Relations consultancy firms operating in Nigeria, has as its
primary objective the promotion of professional reputation management in
Nigeria, in both the public and private sectors. It is also committed to
maintaining professional standards and discipline among members and providing
the right environment for the public and private sectors to thrive and meet
their PR consultancy needs.
PRCAN is
chartered by NIPR Bye Law No. 3 of 1993, to cater to the interests of the
consultancy side of PR practice in Nigeria. It currently has a membership of 52
PR firms providing services across at least 21 PR practice areas.
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